When you focus on improving your Google Ads’ quality score, you can save both time and money. In this article, we’ll tell you ten smart tips to increase the Quality Score of Google Ads. Let’s start!
Tips To Increase Your Google Ads Quality Score
Before we start discussing the tips to improve the
quality score, let’s know the factors that influence this metric. Quality Score
that is given on a scale of 1 to 10 depends on the following factors-
●
The
relevance of your Ads to the keywords
●
Landing
page quality
●
CTR
(click-through rate)
●
User
experience
● Ad’s historical performance
All these factors determine your Ads’ quality score and
help you know what needs to be improved to get more clicks and traffic. Higher
is the quality score; lower is the CPC. Below is what you can do to increase
the Google Ads quality score-
Conduct A Thorough Keyword Research
Keywords are the foundation of (PPC) Pay Per Click Ads. Choose the wrong keywords, and the Google Ads won’t receive any clicks. Thus, the first step towards improving the quality score is to do the keyword research right. Focus on the most appropriate keywords to improve your Ad’s relevancy.
For this, you can use your web analytics data and prepare a PPC keyword list. This data lets you know what phrases or search terms a user commonly uses while searching for a product. Moreover, you will see which keywords have the highest search volume and drive results.
Tip- Don’t forget to include long-tail keywords as they are highly targeted and bring high-quality traffic to the website.
Prioritize The Keywords
With High Search Intent And Relevance
Improving the quality score is all about providing relevant content to the right audience. And, all this starts at the keyword level. According to the PPC experts, high intent keywords get you the best results. Also, your Ads should be consistent with the keywords you are targeting. If your Ad isn’t relevant to the keywords you have used, users won’t click.
Create high-quality Ads using these keywords. The Ad copy should be descriptive and enticing enough to make people click on it. But, if the keywords are too broad, your Ad might get lost among the hundreds of Ads that use the same keywords. So, how do you manage it? It leads us to the next important tip.
Organize The Chosen
Keywords In Different Ad Groups
Now that you have chosen the most relevant keywords, you want to increase your Ad’s visibility. The best approach to do is to start a targeted campaign by creating multiple Ad groups with relevant keywords. In other words, don’t use too broad a keyword list in a single campaign.
For instance, suppose you provide digital marketing services. In this case, if you create generic Ads, you will end up with other Ads that use competitive keywords. The better way is to create targeted Ads for every service and align it with a relevant landing page.
Include Target Keywords In
The Ad Copy, Headline, and Content
You Ad should be informative, enticing, and include target keywords. When you add keywords in the Ad’s headline, description, and content, it shows the users that your Ad is relevant to their search query. You can use two to three keywords in an Ad that relate to your Ad copy and landing page.
Tip – Make sure to add a strong call-to-action that encourages the user to click the Ad. The CTA should clearly tell the users what they should do as soon as they reach the landing page.
Create High-Quality Content
That Matches The Users’ Search Intent
Content is the king, and this applies to Google Ads too. While adding the target keywords in your Ad increases the QS, you need to support it with high-quality content. Suppose a user clicks on your Ad that reads ‘Red pumps for women.’ Now, they expect to land on a page that displays red pumps and not sandals. So, your landing page content should match your ad, as well as the users’ search intent.
Add Target Keywords To
Landing Page Meta Descriptions
Another great tip to boost your quality score is to use keywords in the meta descriptions of the landing pages. Don’t do keyword stuffing, though. If the keywords appear natural, Google will consider your website credible and improve the Ad’s quality score.
Create A Negative Keyword
List
You don’t want your ads to show up for irrelevant search terms or pay for the clicks that don’t convert. Creating a negative keyword list is a great way to ensure that your Ads appear only for the relevant searches. But how does this affect the QS?
Well, negative keywords help ensure that the irrelevant audience doesn’t see your Ad. Since the Ads will appear for your targeted audience group, it decreases the chances of getting irrelevant clicks. Managing PPC campaigns and improves your CTR and Google quality score.
Optimize The Landing Page
If you have catchy headlines and an interesting Ad copy but an irrelevant landing page, it pushes the audience away. As users are not getting a good experience, they will bounce your website. This shows that your website isn’t credible, which impacts your Google Ads quality score. So, make sure to provide your audience with the best possible experience by optimizing the landing page.
Improve Your Website’s
Speed
The audience isn’t going to stick around slow-loading websites. If you have chosen high-value keywords and written good content, but your website isn’t responsive, all your efforts go in vain. It not only takes the customers away from the website but also affects the quality score. Identify the things that slow down the website’s speed, like redirects, interstitial pages, slow servers, large page sizes, etc.
Leverage Google Ad
Extensions
You can increase the number of clicks on your Ads by
adding compelling Ad extensions. There are different types of extensions you
can add to your Ads to provide the users with additional information and direct
them to your site. It helps improve your CTR and eventually boosts the quality
score.
Conclusion
Quality score is an important metric that helps you make
your website visible and get more clicks. If you want to gain more traction for
your business via Google Ads, you need to focus on improving the quality score.
And, the process of improving the quality score is all about good keyword
targeting, landing page optimization, and increasing website speed. You can
follow any of the tips mentioned above to boost your Ad’s quality score and
enhance your Ad campaign’s performance.
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